Design that looks good and works hard.

About

I’m an independent graphic designer with over 10 years experience working across brand identity, packaging, publication, events and digital.


I work with businesses at all stages, from new ventures finding their feet, to established brands looking to evolve.


From the first conversation to the final detail, I take a clear, collaborative approach to building brands that work.

Headshot of Carl Dixon Graphic Designer

Approach

Insight

First, I get to know you, your business and what you're trying to achieve. What do you like? Who are you talking to? Where do you sit in the market, and how do you want to be seen? I dig into the bigger picture, explore ideas and references to start shaping a direction. Working closely with you, we refine and focus until we know where we're going.

Creation

With a clear direction in place, I start bringing the identity to life — exploring logo, colour, typography, tone of voice, and how it works across different touchpoints. Collaborating closely with you to challenge, refine and develop the idea until the design is ready to go.

Application

Then I make it work in the real world. I build out the identity across the things your business needs — from business cards and stationery to websites, packaging, social media and digital assets.
The result is a brand that doesn't just look good in one application, but works wherever it needs to be.

High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.

New Zealand Design Week

“Working with Carl is easy. Always early, always calm, always above the brief. His interpretation of our identity across every touchpoint has lifted how New Zealand Design Week is positioned, and how we perform.”

— Jen Jones, NZDW Founder & Director

High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of street poster for stand-up comedy show, Here If You Need at the 2023 New Zealand (NZ) international comedy festival. Starring Kura Forrester. By graphic designer Carl Dixon.
High-end mock-up of Resilienz, Clearcut and evEasy logos on office front sign, by graphic designer Carl Dixon, for Resilienz, a climate resilience consultancy firm in New Zealand.
High-end mock-up of street poster for web series Skytower, created and directed by Roberto Nascimento, with illustration of Volkswagen Kombi van. By graphic designer Carl Dixon.
High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.

New Zealand Design Week

“Working with Carl is easy. Always early, always calm, always above the brief. His interpretation of our identity across every touchpoint has lifted how New Zealand Design Week is positioned, and how we perform.”

— Jen Jones, NZDW Founder & Director

Effective, dynamic design with lasting impact.

View projects

Services

Strategy & Brand

Brand identity & positioning

Art direction

Logos

Tone of voice, copywriting & messaging

Websites

Social Media

Print & Execution

Editorial & publication

Packaging

Print & digital advertising

Posters

Wayfinding

Retouching