Client

New Zealand Design Week

High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.

Project Description

After two successful years as Auckland Design Week, the festival expanded for 2026. Working with Nonfiction, I took the identity into its next chapter by redesigning the primary logo from ADW to NZDW and leading the full visual rollout — ensuring the brand’s modular, living spirit remained cohesive and impactful across every touchpoint.

Creative direction by Nick Riley.
Animation by Workgroup.
Photography by Sonna Studios & Paige Fensom

High-end mock-up of a series of street posters by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end photography of NZDW branded event totem by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of a NZDW branded tote bag by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of a NZDW digital OOH advertisement by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of the front cover of the NZDW event guidebook by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end photography of NZDW branded swing tags and mock-up of NZDW branded business cards by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of mobile device showing social media story of the Tom Dixon talk at the event, by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.
High-end mock-up of tablet device showing landing web page of New Zealand Design Week, by graphic designer Carl Dixon, for New Zealand Design Week, a major showcase of exhibitions, talks, workshops, and immersive experiences of all design disciplines, created for industry, creatives, and the design-curious.

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Zap electricity bolt on pink background by graphic designer Carl Dixon, for Zap Entertainment, a party and entertainment agency on Waikiki Island in Auckland, New Zealand.

ZAP

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High-end mock-up of Whole Beauty WB monogram printed onto green craft paper under shadows of boutique plant.

Whole Beauty

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Logo for Ten Bells Bloody Mary covered in bloody fingerprints, by graphic designer Carl Dixon.

Ten Bells

Brand and packaging