Resilienz is a progressive environmental consultancy who needed their brand identity to showcase their values; sustainability, visionary, positivity, inclusiveness and effectiveness, while still reflecting expertise and professionalism. To achieve this, vibrant colours, acute angles and a sense of upward movement were utilised. The ‘R’ logomark itself evokes a refracting light beam – focussing a spotlight into the future. Their two carbon calculator products then needed naming (Clearcut, evEasy) and a logo design that brought them into the brand family.